Fascinating facts about dating and relationships
They help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.” Users create mental models very quickly — often before they even use a website or a product. conceptual models –In order to understand why mental models are so important to design, you have to also understand what a conceptual model is and how it is different from a mental model.Users’ mental models come from their prior experience with similar sites or products, assumptions they have, things they’ve heard others say, and also from their direct experience with the product or device. A mental model is the representation that a person has in their minds about the object they are interacting with.One of my favorite definitions is from Susan Carey’s 1986 journal article, “”, which says: “A mental model represents a person’s thought process for how something works (i.e., a person’s understanding of the surrounding world).Mental models are based on incomplete facts, past experiences, and even intuitive perceptions.The “new brain” is the conscious, reasoning, logical brain that you think you know best; the mid brain” is the part of the brain that processes emotions, and the “old brain” is the part of the brain that is most interested in your survival. As animals evolved they developed other capacities (emotions, logical thought), but they retained a part of their brain to always be scanning what is going on for these three critical questions.
They will write to me wanting advice about how they should fit a picture of cake, a woman in a bikini, and an industrial accident all at the home page of their corporate website. I may not have much time for touring (I’m going to speak at the UXLX conference there), but if I did have time, where should I go?
Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes of danger.
It’s your “old brain” telling you to PAY ATTENTION.
It doesn’t matter how hard you try to not notice these 3 things in your surroundings, you will always notice them. You don’t necessarily have to do anything once you notice, for example, you don’t have to eat the chocolate cake when you see it, you don’t have to flirt with the attractive person who walked into the room, and you don’t have to run away from the large scary guy that walked in the room with the good looking woman.
But you WILL notice all of those things whether you want to or not. I am pointing out that if you want to get someone’s attention at a website, then any images or headlines that include or imply food, sex, or danger will definitely get attention. Have you seen any good examples of websites that use these ideas effectively (besides just sex sites — don’t send me URLs for those)?